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Visa Places Bet on New Approach to Payments With Rare Investment in TrialPay

Visa, Greylock’s Reid Hoffman and others are pouring $40 million into TrialPay, which helps companies like Facebook, Gap and Fandango increase sales through the use of incentives. The Mountain View,...

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Stuck Like Glue: Zynga Accounts for 12 Percent of Facebook Revenue in 2011

Zynga is mentioned 24 times in Facebook’s filing, but the most notable mention is related to the game company’s huge contribution to the social network’s top line. Facebook said today in its filing...

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Can There Be Another Rovio? Outfit7 Wants to Give It a Shot.

Outfit7 says its games on the iPhone and iPad have hit more than 300 million downloads since launching a year and a half ago. At that size, it claims to have outpaced Rovio’s Angry Birds, which took 20...

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Disney Hopes Brands Are the Best Protection Against Social Gaming Copycats

Disney’s next game on Facebook takes its inspiration from the company’s Animal Kingdom Park in Orlando, where 1,700 animals inhabit 500 acres. And because of its strong association with a brand, the...

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Amazon Matches Apple's Revenue Split for In-App Payments

Starting today, Amazon is finally giving developers in its Appstore the opportunity to sell digital content and subscriptions within their apps. As part of the announcement, the retailer is also...

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Zynga Accounted for 15 Percent of Facebook's Revenues in Q1, Down From Last Year

Zynga doesn’t report first-quarter earnings until Thursday, but Facebook let the cat out of the bag a little early today in an updated regulatory filing for its upcoming public offering. Before you get...

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Is Zynga Becoming Less Dependent on Facebook?

Just as I said yesterday, analysts have started to do their best to spell out what Facebook’s first-quarter results mean for Zynga. In a lengthy analysis done by Robert W. Baird & Co., the...

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Zynga Reports Higher Revenues, Loss in First Quarter

Zynga reported a net loss of $85 million, or 12 cents a share on revenues of $329 million, in the first quarter ended March 31. When excluding some charges, including stock-based compensation, the...

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As Nintendo Fades, Zynga Continues to Grow

It’s a battle between Mario and the farm, and the farm seems to be winning. Yesterday, Nintendo reported an annual loss — its first in more than three decades — after revenues fell 36 percent. Hours...

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Zynga's Top-Performing Game? Yep, Still FarmVille.

Despite launching three long years ago, the Facebook game FarmVille continues to be Zynga’s runaway hit. In the company’s first-quarter report, filed with the Securities and Exchange Commission...

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E3 Interview: EA's Riccitiello Promises to Make "Eyeballs Peel"

There’s no doubt it has been a tough year for Electronic Arts and its CEO John Riccitiello. Over the past 12 months, the gaming giant’s stock has been cut in half, falling to $13.12 a share, down from...

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Hints of an Ad Network, but No Ad Network: First Facebook Ads Appear on...

You may notice something different while goofing off at work playing FarmVille this morning: The first Facebook ads are appearing on Zynga.com’s in-game pages, marking the first time ever that the...

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Zynga's Stock Pops Based on a High Chance of Meeting Low Expectations

Ahead of Zynga’s second-quarter earnings report on Wednesday, the company’s stock gained 6 percent on the strong likelihood that it will meet — but not beat — analyst expectations. Companies normally...

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Amazon's New Game Studio Targets Facebook First, but Mobile Is Next

Amazon has launched its first game on Facebook, but don’t expect the e-commerce giant to stop there. Over the past two months, the company has made several announcements in the videogame space,...

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Facebook Makes Subscription Payments Available to All Developers

Facebook is opening up subscription services to all applications on the social network starting today. Now, if developers want to, they can provide premium versions of a game, or access to virtual...

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Amazon Expanding In-App Purchases to Include the Sale and Delivery of...

In what is one of the best demonstrations of Amazon’s tablet and commerce businesses coming together, the company is letting developers sell physical goods inside of their games with one click. While...

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American Express Poaches Boku CTO Erich Ringewald

A second executive from Boku, a mobile payments company in San Francisco, has signed on with American Express. Erich Ringewald, who was Boku’s co-founder and CTO, will join the company as VP of...

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Former Zynga Executive Jeff Karp Lands at GSN Digital

After stepping down as Zynga’s chief marketing officer 10 days ago, Jeff Karp is joining GSN as EVP of Mobile & Social Games. When he starts on Monday, Karp will be in charge of GSN Digital’s...

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Zynga's Next Gamble: An Ad Platform

Zynga is building its own advertising platform that it plans to make available to third-party developers that work with the gaming company. For Zynga, which has struggled to develop a new hit game...

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King.com, the Second-Largest Social Games Maker, Jumps Into Advertising

Developers of social games have been slow to adopt advertising, opting instead to rely on the sale of virtual goods, but that mindset has started to change. Game makers are recognizing that advertising...

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On the Facebook Menu at Zuckerberg's Recent Dinner With Game Developers:...

As mobile gaming gets hotter, Facebook is trying hard to keep more game developers, beyond Zynga, interested in its platform. Last week, Facebook let its longtime dominant gaming partner Zynga out of a...

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Free Mobile Games Earn Most of the $10 Billion Spent on Apps in 2012

Mobile apps are on target to earn $10 billion this year, with games making up 80 percent of the pie. According to Flurry, which gives developers tools to track consumer behavior, the most prolific...

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Zynga's Patent Portfolio Swells as It Doubles Down on Casino Gaming

Over the past year, Zynga has aggressively acquired dozens of game patents with an emphasis on gambling. According to a report by Envision IP, an intellectual property research firm, Zynga has grown...

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Study: Gamers Play More and Spend More on Tablets vs. Smartphones

Tablets are the “mobile platform of choice” for gamers, according to a new study from research firm Frank N. Magid Associates. The study, sponsored by Diner Dash publisher PlayFirst, estimates that 61...

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Swrve Says It Can Help Developers Dodge Fake Purchases Made by App Pirates

For some mobile game developers, a key indicator of success is the tiny percentage of big-spender players — often called “whales” — whose purchases of virtual goods subsidize the free-to-play app for...

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